We’ve all been there. You have a solid LOI signed, the buyer has "dry powder" ready to deploy, and the seller is mentally already on a beach in Cabo. Then, the drift sets in. Week 4 turns into Week 8. The buyer’s accountant asks for the same P&L breakdown for the third time. The seller starts getting "deal fatigue" and wondering if they should have entertained that other offer.
In the business brokerage world, time is the enemy of all deals.
The reality is that due diligence (DD) duration varies wildly based on deal complexity and preparation. However, having concrete benchmarks is the only way to herd the cats—keeping buyers focused and sellers sane.
The "Sweet Spot" for Deal Success
While every deal has its own heartbeat, industry data points to a specific "sweet spot" for success. According to brokerage firm Allan Taylor & Co, the average due diligence period for small business acquisitions lands between 45 to 60 days. They note that this window represents the balance between speed and thoroughness.
Why does this matter? Because time kills deals.
Research cited by Business-sale.com indicates that once a small business due diligence process drags past the 90-day mark, the probability of a successful closure drops to less than 50%. The longer the clock ticks, the more likely you are to face "re-trading" (where buyers lower their offer based on fatigue or minor findings) or external disruptions.
Typical Timelines by Deal Size
As brokers, we know that a Main Street coffee shop sale doesn't move at the same pace as a lower middle-market manufacturing plant. Here are the typical industry expectations for due diligence duration based on transaction size:
Deal Size | Typical Duration |
|---|---|
Under $500K | 3-4 weeks |
$500K - $1M | 4-6 weeks |
$1M - $3M | 6-8 weeks |
$3M - $5M | 8-10 weeks |
Over $5M | 10-12+ weeks |
Note: Timelines assume a "clean" deal. Heavy "add-backs" or messy books will always push these to the right.
Timeline Factors: The Accelerators and The Brakes
You can usually predict if a deal will hit the 4-week or 12-week mark during the initial valuation. If the seller’s financials look like a shoebox of receipts, you're in for a long ride.
What Extends Due Diligence
Factor | Impact |
|---|---|
Poor seller preparation | +2-4 weeks |
Complex financials (messy add-backs) | +2-3 weeks |
Multiple locations | +1-2 weeks |
Real estate involved | +2-4 weeks |
Environmental concerns | +4-8 weeks |
Regulatory complexity | +2-4 weeks |
Buyer inexperience (First-timers) | +2-3 weeks |
Financing delays | +2-4 weeks |
What Shortens Due Diligence
Factor | Impact |
|---|---|
Data room ready (Day 1) | -1-2 weeks |
Clean financials (GAAP/Reviewed) | -1-2 weeks |
Experienced buyer | -1-2 weeks |
Responsive seller | -1-2 weeks |
Simple business model | -1-2 weeks |
Industry Insight: Approximately 50% of business sales fall apart during due diligence, often due to "deal fatigue" or surprises in the financials, according to Coldstream Capital Partners.
Small Business Due Diligence Phase Breakdown
To keep the momentum, it helps to break the amorphous "due diligence" blob into distinct phases for your clients.
Phase 1: Setup (Days 1-5)
- The Goal: Open the floodgates.
- Key Activities: Data room access provided, initial document review, DD request list finalized, team introductions.
- Broker Tip: Ensure the seller knows that "Data Room Open" means everything needs to be there. Trickling in documents is a recipe for delays.
Phase 2: Initial Review (Days 6-15)
- The Goal: Validating the teaser.
- Key Activities: Document review begins, initial questions arise, financial analysis starts (Quality of Earnings), site visit scheduled.
- Common Friction: This is where buyers spot the first inconsistencies in the "add-backs."
Phase 3: Deep Dive (Days 16-30)
- The Goal: Assessing risk.
- Key Activities: Detailed financial analysis, legal review, operational assessment, follow-up questions.
- Status Check: If you aren't past the major financial hurdles by Day 30, the deal is in the danger zone.
Phase 4: Site Visit (Days 20-35)
- The Goal: "Kicking the tires" (literally).
- Key Activities: Facility tour, management meetings, equipment inspection, employee observations.
Phase 5: Resolution (Days 30-45)
- The Goal: The final handshake.
- Key Activities: Issues identified, negotiations on findings (re-trading prevention), purchase agreement refinement, lender requirements.
Phase 6: Closing Preparation (Days 40-60)
- The Goal: Ink on paper.
- Key Activities: Final approvals, closing documents, funding coordination, transition planning.
Keeping DD on Track
As a broker, your role shifts from "salesperson" to "project manager." You are the guardrail against deal drift.
Best Practices
Practice | Benefit |
|---|---|
Set clear deadlines | Maintain momentum |
Weekly status calls | Address issues quickly |
Prioritize requests | Focus on critical items |
Track outstanding items | Prevent delays |
Escalate blockers | Remove obstacles |
Common Delay Causes
Cause | Prevention |
|---|---|
Missing documents | Prepare data room early (Pre-LOI). |
Slow responses | Set response expectations (24-48 hour rule). |
Scope creep | Define DD scope in LOI. Don't let tire kickers wander. |
Lender issues | Start financing early. |
Legal disputes | Engage M&A-specific attorneys early. |
"Time kills deals. The longer due diligence drags on, the greater the risk of external disruptions... derailing the deal." — Rapid Diligence Source
LOI Duration Provisions
Don't let the LOI be vague. Ambiguity breeds procrastination.
Standard DD Period
- 30 days: Smaller, cash deals or asset sales.
- 45 days: Typical Main Street transactions.
- 60 days: Larger/complex deals (Lower Middle Market).
- 90+ days: Highly complex industries (Healthcare, Manufacturing with environmental).
Extension Provisions
Always protect the timeline while allowing for reasonable delays. Include extension language like:
"Buyer may extend the Due Diligence Period by up to 15 days upon written notice to Seller, provided Buyer is actively pursuing the transaction."

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